Hospitality · Case Study

Direct Reservation Engine & Metasearch Commission Defense

Transformed an OTA-dependent boutique resort into an independent direct-booking brand with Google Metasearch integration and midweek corporate retreat funnels.

Verified Outcome

42% — Shift from OTA to Direct Bookings (Increased official website reservation share from 22% to 64% of total guest room revenue.)

The Challenge

Over 78% of the resort's reservations arrived through OTAs at 20% commission rates, leaving the property with low net margins and zero repeat guest contact data.

The Architecture

Build a cinematic, mobile-first resort portal with sub-second page loads, claim Google Hotel Ads metasearch visibility, and launch targeted experiential weekend getaway campaigns.